The latest launch of Hourglass new foundation stick seems to me an understate event. It was launch in July in the US and in August in the UK. With the love of the UK beauty bloggers to the brand, I was surprise that there hasn't been that much mentioned in their videos or blog posts, whereas in the past every beauty blogger would be talking about a Hourglass launch non-stop for months that you cannot get away with it. But this time the media coverage seems to be surprisingly quiet to me... I have always been using liquid foundations as I always have the impression that foundation stick is dry and will give a cakey look. Little I know that Hourglass has broken this myth!