Thursday, 19 September 2013

Review & Swatches: Zoeva Graphic Eyes+ Eyeliner

I am not familiar with Zoeva. It is not a brand that get mentioned a lot in the UK beauty blogging world, so I looked up their website. Zoeva Cosmetics is a German brand, founded in 2008 by owner Zoe Bolkou. The brand was started out with a collection of 10 makeup brushes, and one year later they were already shipping to most of the European countries. Their first makeup range was started in 2010.






What I have here is the Graphic Eyes+ Eyeliner*. They are "ultra smooth & waterproof" eyeliner pencils. I have the colour Female Attraction. (what a name! does it mean I will be more attractive to women than men?!)

Each colour has a tagline: for example, there is a beautiful iridescent lilac colour called Close To Heaven, and the tagline is "Dreamy and unexpected beauty". A matte brown one called Desert Traveller, tagline is "Searching for balance in a faraway place". The tagline for my Female Attraction is "Prepare to stand out proud at the front".


It is a matte, dark teal colour. The colour is super intense. Texture is very creamy, which makes it easy to apply. (Tho it may be a little bit too creamy and soft for beginners)


But once you have swatched it, you will be amazed by how well the colour pays off and how pigmented it is! It adds a pop of colour to your eyes instantly.




The waterproof formulae is like no other, once it is on, it dries really quickly & it won't move. If you want to smudge your line out, you have to work really fast (I mean REALLY fast!).



I put my makeup on 8am, my line started transferring to my lid at 3pm, but that's 7 hours later! If an eyeliner can last for 7 hours on my very hooded and oily eyelids, I will say it has passed the waterproof test. For most of you with normal eyelids or not so hooded eyes, this eyeliner should last you all day without budging!

With the incredibly vibrant colour & the extremely waterproof formulae, these eyeliners are like Pokemon - once you got one, you want them all! I want more colours! (as if I dont't have enough eyeliner pencils already!)

Professional Online Makeup will be stocking the eyeliners later this year, in time for Xmas. POM also stocks the whole range of brushes from Zoeva, priced reasonably from £3.75 to £9.75.

You can also check out the full range on Zoeva's official website in Germany. They ship worldwide via DHL. The eyeliner is EUR5.20 each.


*PR sample sent for consideration of review